We’re HIREQUARTERS, Where Good Writing Meets Smart SEO
What we do is simple; how we do it is anything but. We help brands grow through thoughtful, credible writing powered by proven SEO strategy.
Our Story
Built from the Ground Up by People Who Know the Grind
We evolved from hands-on writing into a growth-focused, cross-functional content team. No fluff, no legacy bloat—just specialists with skin in the game, delivering what matters.
I’m Milan Novaković, founder & CEO of HIREQUARTERS. After graduating in English Language & Literature at the University of Niš, I stepped into the market with energy and (like many grads) no-experience stamp.
I applied everywhere, including as an online English teacher. Applications came back with the same answer: not enough experience. But here’s the catch: you need a job to get experience, but you need experience to get a job.
So I built my own. I opened an Upwork freelancer profile and, when early pitches didn’t land, I launched a personal blog to create a portfolio from scratch. I wrote, iterated, and kept applying.
There were more rejections along the way: Work & Travel USA, a flight attendant role at an airline, and even an SEO content writer position with a future competitor in iGaming. That mix of I can do more and why won’t anyone give me a shot? was rough. The turning point was realizing I didn’t need permission to start.
A close college friend, tired of online teaching, asked how he could make a switch into content. I proposed a simple deal that still shapes how we operate today: I’d win projects on Upwork; he’d help deliver; we’d share revenue. No exclusivity, he could still build his own path. Our first job was on an unlikely topic: shipping containers. But it proved our approach worked. I invited another friend, and we now had a team.
On December 1, 2018, we formalized as an Upwork agency and took on anything we could to learn and keep moving. Over time, one thing became obvious: it’s better to be best at something than average at everything.
We specialize in industries where accuracy, compliance, and trust matter most: iGaming, crypto, cybersecurity, and FinTech.
Our roots are in language and editing, so content naturally came first. But in the real world, content and SEO are inseparable, and global clients need translation/localization to scale.
We built HIREQUARTERS around that full stack: SEO strategy, expert-led content production, and SEO-smart translation, a workflow that pairs human expertise with editorial standards and reliable delivery.
From a self-made portfolio to a focused agency, our core principles remained the same: do the work, own the outcome, and keep delivering. That’s HIREQUARTERS.
From day one, Milan and his team have provided outstanding work. We never have to worry about quality, tone or deadlines. They have become one of our top content providers.
Cheryle ShepstoneDirector of Content and Strategy
Timeline
How We Got Here and What Shaped Our Approach
Key moments that shaped who we are and how we work today.
2015
Milan starts as a freelance content writer
He begins working on the portfolio and the process: research, briefs, and long-form articles for early clients
2017
HIREQUARTERS comes to life
The solo gig becomes an agency focused on SEO-driven content production
2020
Best Digital Marketing Agency by Upwork (Winner)
Recognized for consistent delivery and ROI-focused content operations
2020
SIGMA Affiliate Grand Slam — Best Marketing Agency (Nominee)
Shortlisted for excellence in content performance within iGaming
2020
iGB Affiliate Awards — Best Digital Agency (Nominee)
Acknowledged for strategy, execution quality, and measurable growth
2022
Expansion beyond iGaming
The agency branches into crypto, cybersecurity, and FinTech with compliance-aware, SEO-smart content
2025
SIGMA Affiliate Grand Slam — Best Marketing Agency (Nominee)
Repeated recognition for impact across regulated niches
2025
iGB Affiliate Awards — Best Digital Agency (Nominee)
Continued acknowledgment for authority-building SEO and content
2026
Website rebranding
New WordPress build, clearer positioning, author bios, portfolio, and news hub to scale authority
What ClientsNotice
Straightforwardness, stability, accountability, and reliability. We don’t just deliver, we tweak and improve until we see the results. We’ll tell you what’s not working, how we plan on fixing it, and what the difference will be; no spin, no vanity metrics. You’ll always know what’s already in place and what’s coming next.
Milan started out as a freelance content writer in 2015, with no real background in online business. Step by step, he turned his solo work into a company. He learned on the fly, by relying more on discipline and follow-through than on perfect conditions or credentials.
Along the way, he picked up the less glamorous but critical parts of running an agency: building processes, leading a distributed team, setting expectations, delegating well, and keeping communication sharp and honest, both internally and with clients.
Milica oversees all projects from start to finish, ensuring the processes are well thought out and efficient. She delegates responsibilities strategically, keeps the team aligned, and makes certain every task is delivered on time. Known for her straightforward and transparent communication style, she keeps all parties informed and connected, which allows her to maintain a clear overview and guide each project toward success.
Aleksandar is the CFO at HQ, responsible for finance, administration, and operations. As a graduate economist, he has many years of experience in this field. This expertise enables him to prepare financial documents and analyze various types of reports. Aleksandar also monitors administrative and business processes within the company, making sure everything runs like a clock.
Stefan knows iGaming from every angle, both as a player and as an analyst. That hands-on experience gives him a sharp sense of what readers actually need to know before they make a decision. His content is straightforward, data-backed, and honest. With a deep understanding of SEO and user intent, he builds reviews and comparison pages that inform, convert, and stay visible long after publishing.
Dušan is a seasoned content writer with nearly a decade of experience in iGaming. From online casinos and sportsbooks to sweepstakes platforms, he’s seen the industry evolve firsthand and knows exactly what makes a gambling site or a specific game stand out. His background gives him an edge in spotting the details a casual observer might miss. Blending industry expertise with SEO strategy, he crafts content that ranks and resonates.
As editor team lead, Dunja oversees her team and coordinates daily workflows to keep projects on track. She reviews and proofreads content to ensure it meets client guidelines, adheres to SEO practices, and complies with industry standards. She also creates style guides for the agency and customizes them for each client.
As a content writer, Emilija transforms your marketing objectives into compelling copy that attracts traffic, fuels engagement, and drives conversions.
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As a content writer with nearly a decade of experience, it’s Filip’s job to ensure the content we create is unique, helpful, and resonates with readers.
As a content writer entrenched in all things tech, Mihajlo produces iGaming, cybersecurity, software, and digital product-related pieces, where he strives to simplify complex terminology into day-to-day language that anyone can understand.
Chidubem loves turning complex iGaming topics into easy-to-read, engaging articles that help players make smarter choices and enjoy their gaming experience even more.
Want to be part of the team?
We're always open to working with writers, editors, and SEO specialists who care about quality and consistency. If that sounds like you, reach out.
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Plan content that actually performs!
Personal Attention Guaranteed
You will hear back from me or one of our senior team members directly.
I've been working with HireQuarters for over 1 year for their content writing services. They are very professional, organized, and deliver high quality content.
Alan Draper Lewis, Head of Content, Cryptonews
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