SEO content at scale for a Shopify growth agency

When asked about the challenges they were facing, Valerii gave a straight-to-the-point answer: “Scaling SEO efforts without an in-house content team.”

Unknown Marketing operates as an end-to-end growth partner for e-commerce brands operating on the Shopify platform, and they had already been excelling in:

• Paid media management
• Conversion rate optimization (CRO)
• SEO and email marketing
• Strategic Shopify store development

So, the only missing link here was content. You see, scaling SEO efforts for multiple Shopify clients requires a high volume of search-optimized blog posts. And without a team of their own to produce content, Unknown Marketing faced capacity constraints that made hitting their growth targets difficult.

Adaptability was the other side of that coin. As a full-service marketing agency whose clients operate across different industries and include direct-to-consumer (D2C) brands ranging from startups to enterprises, Unknown Marketing needed a specialist team that could adapt to every niche, so generalist content production agencies were out of the question.

“Content is king” is a foundational phrase in digital marketing, and Unknown Marketing understood it very well. But without an in-house team to supplement their SEO efforts, content production became a major strain on our client’s internal resources.

And when more Shopify brands came knocking, looking to improve their keyword rankings and drive organic growth, Valerii and the crew knew they couldn’t continue down this path. They realized they needed a reliable content production partner.

While Valerii hasn’t explicitly shared insights about the constraints they were dealing with, to us, it was obvious from the very beginning of our partnership: it was all about variety.

As a digital marketing agency specializing in scaling Shopify stores, Unknown Marketing works with multiple brands across vastly different niches. And as you can imagine, each one of these has its own unique content requirements, target audiences, and scaling expectations.

This multi-client environment imposed several constraints, including:

• Industry knowledge: Regardless of niche, clients expected content that showed proper understanding of the topics they covered, whether that was dog food or AI infrastructure.
• Tone and style variations: Each Shopify brand communicates its message differently, with some preferring clear phrasing and others an expert tone of voice.
• Search intent differences: The focus of the content differed, as well, with some clients wanting to educate early-stage readers and others expecting conversions.
• Varying SEO priorities: From keywords they were trying to rank for to content structures they preferred, Unknown Marketing’s clients also had different SEO goals.

The constraints mentioned above would put a lot of pressure even on a dedicated content production agency with years of experience. And going at it without a content team of your own, as was the case for our client, just made the whole thing even more challenging.

To address these constraints, Unknown Marketing skipped the fixed production model altogether and adopted a constantly evolving approach instead. They would:

• Constantly come up with new content structures
• Fit every piece to match the client’s unique standards
• Adapt content to fit each brand’s purpose
• Target different keywords for each project

In itself, that was a great approach, and it was precisely what was needed. But over time, it put so much pressure on the internal team, who were already busy focusing on high-level strategy, that Unknown Marketing decided it was enough.

That’s when they finally pulled the trigger and delegated content production to a specialized outsourced team: HIREQUARTERS.

While Unknown Marketing had long recognized the importance of content for driving organic growth for its Shopify-based clients, they couldn’t partner with just anyone.

Yes, generalist content production agencies can help scale SEO efforts. They can absolutely provide the much-needed bandwidth and produce high volumes of content. But whether that content is search-optimized and can improve a brand’s online visibility is, ironically, unknown.

HIREQUARTERS, on the other hand, had already had a proven track record. Over the years, we’d worked with clients across various industries, including:

• iGaming
• Crypto
• Fintech
• Cybersecurity
• SaaS

And while these industries didn’t exactly match the ones Unknown Marketing’s clients operate in, they all had one thing in common: they’re among the most regulated sectors out there. But more importantly, our successful partnerships with clients in these sectors proved we were more than capable of adapting to diverse niches.

And for a client that works with various brands, like Unknown Marketing, that was precisely what was needed and what ultimately attracted them to HIREQUARTERS.

We didn’t ask Unknown Marketing about agencies they had considered before us, but we did want to know why they had chosen to outsource content writing in the first place.

And to that question, Valerii answered: “We don’t have in-house copywriters. Our goal was to delegate this task to outsource specialists to increase content value for the clients.”

“Specialists” is one of the two main parts of this equation, and our experience working with clients across industries was a key differentiator. While generalist agencies could produce content at the required scale, many also lacked the variety that an end-to-end growth partner for all kinds of Shopify stores, like Unknown Marketing, needs daily.

The other crucial part, and one of the main goals our client had, was to “increase content value”. So it was never about producing content solely for content’s sake, but about creating deeply informative, original, and actionable drafts that would directly address specific audience needs, all things that HIREQUARTERS excels at.

Most importantly, our client didn’t just want writers; they needed a highly reliable extension of their own digital marketing agency. And compelled by our experience, they gave HIREQUARTERS a chance.

A few test articles later, written by expert writers and delivered in an almost-ready-to-publish state by perfectionist-level editors, Unknown Marketing realized that we were the ideal outsourcing partner for the long run. And it all boiled down to these key aspects:

• Multi-industry and multilingual expertise
• Remarkable adaptability to different niches
• Ability to produce high-quality SEO content
• Excellent communication from the get-go
• Consistent meeting of deadlines

Many generalist agencies tend to create one-size-fits-all content-production engines. And while such an approach can perform when you’re working with a single client in a highly particular niche, it simply didn’t cut it in this situation.

Unknown Marketing’s clients operate in vastly different industries, and their Shopify stores sell all kinds of products and services. That kind of environment quickly breaks rigid systems, rewarding flexibility instead, and that’s just how HIREQUARTERS approached it.

Adaptability was the name of the game here. Before writing even began, we thoroughly inspected every brief sent over by Unknown Marketing and conducted the following:

• High-level research of each client’s sector, competitors, and target audience
• Identification and thorough understanding of each audience’s pain points
• Structuring of content with logical and easily skimmable frameworks

Only after each piece was aligned with the client’s exact needs and expectations did we start writing. From there, content underwent localization, tone, and style adjustments, along with multiple rounds of quality assurance.

As Valerii put it: “Our primary audience consists of D2C (Direct-to-consumer) e-commerce brands, ranging from startups to established enterprises, operating on the Shopify platform. We partner with founders and marketing directors who are looking to scale their customer acquisition profitably and improve their store’s lifetime value (LTV).”

This multi-client environment in which Unknown Marketing operates daily required immense flexibility, and it heavily influenced the content we produced, which involved:

• Educational pieces and guides that broke down complex topics, helping readers make informed decisions
• Commercial content that supported product discovery and purchases through conversion-focused writing
• Problem-to-solution articles that addressed the most common pain points and introduced implementable solutions
• Localized, SEO-friendly pieces that adapted well-performing content for different languages to improve the online visibility of Unknown Marketing’s clients

When asked if and how our approach helped resolve Unknown Marketing’s challenges, Valerii gave a remarkably clear explanation: “By partnering with HIREQUARTERS, we integrated a content pipeline into our SEO workflow. This allowed us to deliver high-quality, keyword-rich content at scale without taxing our internal resources.”

Generalist teams producing marketing and advertising content can add the bandwidth that growing agencies need. But they’ll also often struggle with complex topics, and that only gets worse when you introduce a roster of clients from vastly different sectors into the mix.

Knowing this, we asked the client whether our content felt different and, if so, how. More importantly, we were concerned with what Unknown Marketing most appreciated about the collaboration, to which Valerii replied in detail.

“We were most impressed by the team’s remarkable ability to adapt to every niche, regardless of the industry. The multilingual expertise was equally vital, allowing us to produce high-quality SEO content across different languages with ease,” said the SEO team lead.

He also added: “Throughout the partnership, HIREQUARTERS maintained excellent communication and consistently met every deadline, making them a highly reliable extension of our agency.”

As a specialist content production agency with years of experience, we don’t just make claims; we let the results speak for themselves.

That’s exactly why we asked our client about the kinds of results they’ve seen, both qualitative and quantitative, after working with HIREQUARTERS. And once again, Valerii gave a very straightforward answer: “Since starting this collaboration, our clients have experienced steady and sustainable growth in their organic search visibility.”

Hard data over the last 16 months of our partnership, which Valerii was kind enough to share, also validates this digital marketing investment. “We have seen a noticeable upward trend in keyword rankings, organic blog traffic, and overall site authority across diverse markets,” said Unknown Marketing’s SEO team lead.

Metric	Result	Description
Total clicks	4.89K	The total number of user interactions (clicks or taps) on content pieces
Total impressions	622K	The total number of times the content was displayed
Average CTR	0.8%	The average click-through rate across tracked pages
Average position	15.4	The average ranking in search engine results pages

“Qualitatively, the ability to outsource specialized SEO copywriting has significantly streamlined our internal operations, allowing our team to focus on high-level strategy while ensuring our clients receive top-tier, search-optimized content,” added Valerii.

Overall, the strategic partnership between HIREQUARTERS and Unknown Marketing yielded highly positive results, with Shopify-based e-commerce clients noticing significant improvements across the board.

The short answer to this question was “no”. As an SEO specialist, and a truly phenomenal one at that, Valerii had already understood the essence of SEO perfectly. He and his team had already been nailing the technical side of things and bringing lasting visibility to their Shopify-based clients.

So, the only thing Unknown Marketing needed to complete the puzzle was raw, high-quality, editorial-grade content. And with HIREQUARTERS delivering exactly that, our client’s ability to execute their already well-thought-out growth strategy at scale just became a whole lot easier.

While we didn’t explicitly ask our client about the types of businesses they thought would best fit our content writing services, our years of experience tell us that not all agencies need this kind of setup.

Our approach is structured around teams who already understand the role content plays today and want to scale it properly. Thus, our ideal clients include:

• Organizations that see content as a long-term strategy
• Teams that need high volumes of SEO-friendly content
• Businesses that serve multiple clients in vastly different niches
• Agencies that lack in-house teams or the bandwidth to produce content

On the other hand, we’re well aware that our services won’t suit everyone’s needs, and we’re generally not a good fit for:

• Companies that prioritize content quantity over quality
• Agencies that are looking for the cheapest possible content production model
• Teams that treat content as an afterthought rather than a strategic growth lever
• Clients who focus solely on keywords, regardless of whether that leads to unnatural phrasing

With AI generating massive volumes of content on a daily basis, quality now plays an even bigger role than it ever did before. That means human subject matter experts (SMEs) who bring in their own anecdotes and give content a unique voice will always trump AI-first systems.

Expertise matters a great deal, as well. While just about any generalist content team can deliver a decently structured piece on almost any topic today, especially with the help of modern-day AI tools, that content tends to fall apart quickly as soon as you dive beneath the surface.

For marketing agencies investing in content today, the formula is pretty straightforward: high-quality, depth-over-breadth, human-first content, rather than chasing keywords or using AI-based content production. Pair that with consistency, and you’ve got yourself a recipe for sustained growth over time.

• Unknown Marketing had a strong SEO strategy in place, but lacked the bandwidth to produce high volumes of content.
• HIREQUARTERS’ content production pipeline was successfully integrated into Unknown Marketing’s SEO workflow.
• Our client received high-quality, keyword-rich content at scale and, therefore, avoided putting additional pressure on internal teams.
• Specialized SEO copywriting streamlined internal operations, and clients experienced steady and sustainable growth in organic search visibility.

Growth doesn’t have to create bottlenecks, and content doesn’t have to hold your SEO strategy back. If those are the kinds of challenges you’re dealing with, HIREQUARTERS can help.

Our content writing services can help you deliver results across a wide range of industries and leave plenty of room for your in-house staff to focus on high-level strategy.

Ready to scale content? Get in touch today and see what we can do for you.