We gave an iGaming marketing company writers from the industry and translators for each market, so its brands kept publishing across the UK, Canada and the EU without generic copy or compliance risk.
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We gave a Webflow enterprise agency extra editorial capacity so its team could keep delivery moving across SEO, growth, and client production work.
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We became the content pipeline for a Shopify growth agency with no in-house writers: guides, commercial pages and localized pieces across every client niche, with 622K impressions and 4.89K clicks in sixteen months.
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We evolved from hands-on writing into a growth-focused, cross-functional content team. No fluff, no legacy bloat—just specialists with skin in the game, delivering what matters.
Straightforwardness, stability, accountability, and reliability. We don’t just deliver, we tweak and improve until we see the results. We’ll tell you what’s not working, how we plan on fixing it, and what the difference will be; no spin, no vanity metrics. You’ll always know what’s already in place and what’s coming next.
I’m Milan Novaković, founder & CEO of HIREQUARTERS. After graduating in English Language & Literature at the University of Niš, I stepped into the market with energy and (like many grads) no-experience stamp.
I applied everywhere, including as an online English teacher. Applications came back with the same answer: not enough experience. But here’s the catch: you need a job to get experience, but you need experience to get a job.
So I built my own. I opened an Upwork freelancer profile and, when early pitches didn’t land, I launched a personal blog to create a portfolio from scratch. I wrote, iterated, and kept applying.
There were more rejections along the way: Work & Travel USA, a flight attendant role at an airline, and even an SEO content writer position with a future competitor in iGaming. That mix of I can do more and why won’t anyone give me a shot? was rough. The turning point was realizing I didn’t need permission to start.
A close college friend, tired of online teaching, asked how he could make a switch into content. I proposed a simple deal that still shapes how we operate today: I’d win projects on Upwork; he’d help deliver; we’d share revenue. No exclusivity, he could still build his own path. Our first job was on an unlikely topic: shipping containers. But it proved our approach worked. I invited another friend, and we now had a team.
On December 1, 2017, we formalized as an Upwork agency and took on anything we could to learn and keep moving. Over time, one thing became obvious: it’s better to be best at something than average at everything.
We specialize in industries where accuracy, compliance, and trust matter most: iGaming, crypto, cybersecurity, and FinTech.
Our roots are in language and editing, so content naturally came first. But in the real world, content and SEO are inseparable, and global clients need translation/localization to scale.
We built HIREQUARTERS around that full stack: SEO strategy, expert-led content production, and SEO-smart translation, a workflow that pairs human expertise with editorial standards and reliable delivery.
From a self-made portfolio to a focused agency, our core principles remained the same: do the work, own the outcome, and keep delivering. That’s HIREQUARTERS.
The HIREQUARTERS team has been instrumental in helping us attract more visitors to our site and ultimately make more money. They consistently deliver ready-to-publish content with no grammar issues, typos, or other mistakes. They also do a great job at researching topics and following outlines and editorial guidelines, making the content creation process for our company very smooth. I can’t recommend them enough!
He begins working on the portfolio and the process: research, briefs, and long-form articles for early clients
The solo gig becomes an agency focused on SEO-driven content production
Recognized for consistent delivery and ROI-focused content operations
Shortlisted for excellence in content performance within iGaming
Acknowledged for strategy, execution quality, and measurable growth
The agency branches into crypto, cybersecurity, and FinTech with compliance-aware, SEO-smart content
Second nomination for the award, and Milan on stage at SiGMA in the UAE
Repeated recognition for impact across regulated niches
Continued acknowledgment for authority-building SEO and content
New WordPress build, clearer positioning, author bios, portfolio, and news hub to scale authority
Milan started out as a freelance content writer in 2015, with no real background in online business. Step by step, he turned his solo work into a company. He learned on the fly, by relying more on discipline and follow-through than on perfect conditions or credentials. Along the way, he picked up the less glamorous but critical parts of running an agency: building processes, leading a distributed team, setting expectations, delegating well, and keeping communication sharp and honest, both internally and with clients.
Milica oversees all projects from start to finish, ensuring the processes are well thought out and efficient. She delegates responsibilities strategically, keeps the team aligned, and makes certain every task is delivered on time. Known for her straightforward and transparent communication style, she keeps all parties informed and connected, which allows her to maintain a clear overview and guide each project toward success.
Aleksandar is the CFO at HQ, responsible for finance, administration, and operations. As a graduate economist, he has many years of experience in this field. This expertise enables him to prepare financial documents and analyze various types of reports. Aleksandar also monitors administrative and business processes within the company, making sure everything runs like a clock.
Stefan knows iGaming from every angle, both as a player and as an analyst. That hands-on experience gives him a sharp sense of what readers actually need to know before they make a decision. His content is straightforward, data-backed, and honest. With a deep understanding of SEO and user intent, he builds reviews and comparison pages that inform, convert, and stay visible long after publishing.
Dušan is a seasoned content writer with nearly a decade of experience in iGaming. From online casinos and sportsbooks to sweepstakes platforms, he’s seen the industry evolve firsthand and knows exactly what makes a gambling site or a specific game stand out. His background gives him an edge in spotting the details a casual observer might miss. Blending industry expertise with SEO strategy, he crafts content that ranks and resonates.
As editor team lead, Dunja oversees her team and coordinates daily workflows to keep projects on track. She reviews and proofreads content to ensure it meets client guidelines, adheres to SEO practices, and complies with industry standards. She also creates style guides for the agency and customizes them for each client.
As a content writer, Emilija transforms your marketing objectives into compelling copy that attracts traffic, fuels engagement, and drives conversions.
Milan edits online gambling and crypto content to ensure accuracy, regulatory compliance, brand-voice consistency, and strong SEO performance.
Nemanja is an SEO content writer specializing in high-quality web content and blog posts in the online gambling, cryptocurrency, and trading niches.
In addition to ensuring our texts are error-free and fit the right tone, it’s Marko’s job to fact-check the information we include.
As a content writer entrenched in all things tech, Mihajlo produces iGaming, cybersecurity, software, and digital product-related pieces, where he strives to simplify complex terminology into day-to-day language that anyone can understand.
We're always open to working with writers, editors, and SEO specialists who care about quality and consistency. If that sounds like you, reach out.
See careers page
“Delivery is very timely. Hirequarters is very proactive in identifying any issues that emerge and take steps to resolve them.”
“From day one, Milan and his team have provided outstanding work. We never have to worry about quality, tone or deadlines.”
“Milan is a skilled professional. Always delivers high-quality, polished work on time and communicates clearly.”
“If you need a team of talented and dedicated casino content creators, HIREQUARTERS is your top choice. Always on time.”
“The collaboration with our team and HIREQUARTERS has been fantastic, as the team continues to deliver timely, well written and in depth researched content.”
“They have consistently provided me with high-quality content that prios data-driven info over boosting a word count. Working with them has been a pleasure.”
“I've been working with HireQuarters for over 1 year for their content writing services. They are very professional, organized, and deliver high quality content.”
“Real professionals, diligent copywriters, translators and proofreaders with expertise in iGaming and sports niche - it was an absolute pleasure working with them for the last two years! The processes are perfectly organized, and clients' feedback is always considered; they've never missed a deadline!”
“Working with HIREQUARTERS has been a transformative experience for our brand. Even though we were sometimes overly demanding, emphasizing semantic concepts of writing to aid algorithms in content comprehension, they rose to the challenge brilliantly.”
“I have worked with Milan and HIREQUARTERS for the past 5 years or so. The content writing services they provide for me have been invaluable and their level of professionalism is exemplary.”
“Our experience with HIREQUARTERS has been nothing short of spectacular. Their keen understanding of the iGaming industry, combined with their superb language skills, has played a pivotal role in our company's growth in the marketing field and our overall reach.”
“I had an outstanding experience with HIREQUARTERS! From the start, their professionalism and enthusiasm stood out.”
“The HIREQUARTERS team has been instrumental in helping us attract more visitors to our site and ultimately make more money. They consistently deliver ready-to-publish content with no grammar issues, typos, or other mistakes.”
“I had the pleasure of working with HIREQUARTERS, and they exceeded all my expectations. Their team delivered top-notch content that perfectly captured my brand's voice and resonated with my target audience.”
HIREQUARTERS is based in Niš, Serbia, where it was founded on 1 December 2017. The team works in-house from Serbia, with clients across Europe and North America.
Writers, editors and SEO specialists, all named on our Team page. The writers also have author pages that list their published work, and every page gets an editorial and compliance read before it reaches a client.
HIREQUARTERS has written for iGaming groups such as Better Collective, Catena Media, Gambling.com Group, Gentoo Media and Raketech, and for sites such as Covers and Casino.org. Some clients work with us under NDA, so our case studies name a client only where they agreed.
HIREQUARTERS was named Best Upwork Agency in Serbia in 2020, shortlisted for Best Digital Agency at the iGB Affiliate Awards in 2020 and 2025, nominated for Best Marketing Agency at the SiGMA Affiliate Grand Slam in 2020, 2022 and 2025, and nominated for Client Satisfaction of the Year at the AffPapa Awards in 2026.
A project starts with a free strategy plan, on a call or in writing. Then comes a brief and a compliance scope that you sign off. The first batch usually lands one to two weeks later, depending on the size of the project, the services it involves and our current workload.
Yes. Agencies bring us in for regulated clients their own writers cannot cover, and we can work under the agency's name where needed.
Tell us your goals; we’ll take care of the roadmap.
Best Agency
Best Digital Agency
Best Marketing Agency
Client Satisfaction of the Year
Top Content Writing Services
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