Best SEO Podcasts in 2025

The best SEO podcasts are the most popular shows that discuss search engine optimization strategies. They can keep up with shifts in the digital marketing world and break them down in a way that’s easy for the average listener to follow. Discover which podcasts do this best, and what makes them stand out, below.

Why Should You Listen to SEO Podcasts?

SEO podcasts can help an average marketer stay on top of the latest content marketing trends. These audio shows are usually hosted by industry experts and released on a regular basis. This means they can offer insights into the current industry outlook, make informed predictions, offer practical advice, and highlight common errors in real time. 

Listening to the best SEO podcast regularly can substitute hours of research, news reading, and data and content analysis. It can help you learn in your free time and give you peace of mind, knowing you’ll always stay ahead of the curve when it comes to the strategies and tools shaping the rapidly evolving digital marketing landscape.

What’s more, listening doesn’t cost a thing. You can enjoy all the best SEO podcasts free of charge, thanks to audio platforms like Spotify, Apple Podcasts, and Google Podcasts. 

Best Content Marketing Podcasts in 2025

You can look up the best SEO podcast Reddit, social media, and other user-centered platforms highlight. However, none will offer the data-backed lineup list and comprehensive reviews you can find below. Check them out and start listening now, so you don’t fall behind on the insights that matter.

1. SEO with Candour: Best for Staying on Top of News

Search with Candour is a podcast dedicated to covering SEO strategy, airing its first episode in early 2019. It comes from an award-winning, UK-based marketing agency, which means its topic choices and content are backed by real-world experience. 

Search with Candour episodes come out weekly, which means they’re always on top of the latest rumors and upcoming trends. They’re also on the shorter side, which means it’s easy to fit them into your schedule. Plus, they host a range of digital marketing professionals, offering insights grounded in real experience and viewed from different perspectives. 

Some of the recent episodes that have gained traction covered schema for AI search engines, video content in SEO, and common mistakes in GA4 setup. If you’re looking for an easy way to stay in the loop with industry news like this, it’s one of the best SEO podcasts you can listen to today.

Pros:

• Created by a well-established digital agency
• Releases episodes every Monday
• Hosts digital marketing experts

Cons:

• The host sometimes talks too much

2. Experts on the Wire: Good Option for Advice From Industry Leaders

Experts on the Wire is among the highest-rated SEO podcasts available on audio platforms. It first aired in 2016, when neither search engine optimization nor podcasts were as prominent as they are today. Yet, it has endured despite growing competition, recently reaching close to 900,000 downloads.

Experts on the Wire draws the most listeners with the guests it features. Some names you might recognize include John Mueller, Google’s Senior Webmaster Trends Analyst, and Rand Fishkin, co-founder of Moz, a pioneering SEO software company. 

We also included it in our best SEO podcasts list for the distinct topics every episode tackles, such as bias in SEO, content recovery updates, and common technical SEO pitfalls. 

One drawback, however, is the release schedule. The podcast used to air multiple new episodes every month, but its number has dropped to no more than 4 or 5 per year. 

Pros:

• Among the most-streamed SEO podcasts
• Known for hosting leading industry figures
• Covers unique practical and abstract topics

Cons:

• Inconsistent episode release schedule

3. Search Off the Record: Fantastic Insight Into Google Trends

If you’re looking for information from the horse’s mouth, Search Off the Record is the best SEO podcast you can check out. Google’s Search Relations team hosts it, so it’s as authoritative and reliable as can be. Plus, it offers valuable information focusing on SEO specifically from the most popular search engine’s perspective.

Some of the most notable topics Search Off the Record has covered include the behind-the-scenes of search engine updates, mechanics of search crawlers and indexing, and SEO for photographers. The podcasters also often answer questions they receive from users on social media, which allows listeners to get practical insights. 

However, we should note that Search Off the Record takes a fairly technical approach to its topics, meaning it might not be the most engaging of the best SEO podcasts on Spotify and other audio platforms. Its release schedule is also erratic, so it’s easy to miss an episode if you don’t keep an eye out.

Pros:

• Created by Google’s Search Relations team
• Addresses SEO strategy from the search engine’s angle
• Answers followers questions

Cons:

• Not particularly entertaining or beginner-friendly
• Doesn’t release episodes consistently

4. Marketing School: Best SEO Podcast for Beginners

Beginners looking to get into digital marketing or learn the basics of search engine optimization should start with Marketing School. 

The podcast covers the fundamentals of SEO and related topics, from Google’s CTRs to the mechanics behind ChatGPT. It releases new episodes every day, which means there’s no shortage of fresh content. The episodes are on the shorter side, some no longer than 15 minutes, which makes them easy to fit into your commute or lunch break.

Of course, a daily release schedule also means a lot of episodes focus on trends, so some might feel outdated if you circle back later. However, there are over 2,000 to choose from, so you’re bound to find plenty that are worth a listen. 

Pros:

• Practical and actionable marketing advice
• Daily, easy-to-digest episodes
• Up-to-date topics broken down in casual language

Cons:

• Not suitable for experienced marketers
• More trendy than evergreen content

Summary

The best SEO podcasts offer an easy way to keep up with the digital marketing world without becoming overwhelmed. At no cost, they’ll provide strategies, insights into the latest trends and upcoming changes, as well as advice on new tools and techniques. You just have to pick the ones that suit your level of knowledge, business interests, and consumer preferences to make the most of the content.

FAQ

Are SEO podcasts worth it?

Yes, SEO podcasts can be worth it if, depending on their choice of topics and how they present them. The best ones target trends and evergreen SEO strategies, tools, and elements. They also interview authority figures in the digital marketing field and create easy-to-understand audio content.

What are the best SEO podcasts?

Our research showed the best SEO podcasts include SEO with Candour, Experts on the Wire, Search Off the Record, and Marketing School. You can read our reviews to choose favorites based on the industry niche, content length, and release schedule.

Are SEO podcasts free to listen to?

Yes, most SEO podcasts are free to listen to. You can find them on popular audio platforms like Spotify, Apple Podcasts, YouTube, Pandora, Overcast, Google Podcasts, and more. Most of them only require you to create an account to get access to all episodes, but may interrupt your listening with ads unless you upgrade to a paid premium plan.