AffPapa Conference Cancún 2026
- When 23 to 25 November 2026
- Published 14 November 2026
Milan Novaković, founder and CEO of HIREQUARTERS, speaks at AffPapa Conference Cancún on 23 November 2026, on the panel “SEO vs. GEO: Adapting LatAm Content Strategy for Both Search and AI Engines”. The conference runs 23 to 25 November at the Cancun Center in the hotel zone, and the organizer expects around 600 affiliates, operators and B2B providers.
This page is the plan before the trip and the record after it: the panel, what Milan will put on the table, who we want to meet and how to book a slot. The recap and the photos go here in the week after.
The panel
SEO vs. GEO: Adapting LatAm Content Strategy for Both Search and AI Engines. Day one, Monday 23 November, 16:15 to 17:00, Cancun Center. Moderated by Jimena Sáinz of GGPoker, with Milan Novaković (HIREQUARTERS), Martin Calvert (All-in Global), Txema Hermoso (Doctor Seo), Nestor Vazquez (iGaming SEO Consulting) and Nemanja Lazarevic (Teamwork). The full program is on the conference agenda.
What Milan will argue
The question is not SEO or GEO. It is what changes when the answer comes from ChatGPT or Gemini instead of a results page. Most of a Spanish or Portuguese content strategy transfers as it is: the keyword and entity research, the compliance review, the named author, the internal structure. The part that does not transfer is distribution. An AI engine recommends brands it can verify from several independent sources, so in a newly regulated market the third-party mentions decide who gets named, before any on-page work counts.
We see it in our own server logs: ChatGPT and Perplexity fetch hirequarters.com pages during live user conversations, not as background crawls. The iGaming SEO guide covers what that means for an operator or an affiliate, and the LatAm panel is the place to argue which pages to rebuild first and which to leave alone.
The practical half of the session: how to keep the regulator’s language on the page and still be the source an engine quotes, how to brief writers in Mexico, Brazil and Colombia for both readers at once, and what to measure when rankings are no longer the only output.
Meet us in Cancún
Milan is at the Cancun Center on all three days. For a conversation about content or SEO for a LatAm launch, in iGaming, crypto or fintech, book a slot through the contact page or message Milan on LinkedIn. Say which day suits you; Monday is tight after 16:00.
