How to Do SEO for Wix Websites

Wix search engine optimization plays a massive role in your site’s online visibility. Luckily for you, that’s where our Wix SEO guide can come in handy and sort you out. So, let’s dive right in and see how to improve SEO on Wix with some practical tips.

Take Advantage of the Wix SEO Setup Checklist

If you’ve already Googled how to improve Wix SEO, chances are you came across the platform’s own SEO checklist. This guided feature will walk you through the basic setup and create a detailed checklist with step-by-step instructions for connecting your site to Google.

Our Wix SEO guide won’t go into the details here, as there are already several Wix Help Center pages dedicated to the checklist. They come with precise explanations on how to set it all up, so make sure you explore them in detail before you move on to the next step.

Thoroughly Research Your Keywords Before Publishing Anything

While the Wix SEO setup checklist already mentions them, the importance of keywords can’t be overstated. They’re at the heart of every SEO strategy and content marketing tools, and Wix sites are no exception.

To get started with keywords, you can rely on Wix’s built-in research tool, which is essentially a Semrush integration. Other helpful ones include the free Google Keyword Planner and Google Trends, as well as paid options like Ahrefs. You can also use browser extensions like Keywords Everywhere or even the SE Ranking Competitor Analysis Tool from the Wix App Market.

Any of these add-ons can help you find the most relevant search phrases, the average times they’re used per month, and even the reasons why users search for them.

Optimize Your Pages’ Title Tags and Meta Descriptions

With the keywords ready to be put to use, it’s time to take advantage of the built-in Wix SEO tools to edit your metas. Your title tag should ideally be between 55 and 60 characters long and include the main phrase you’re trying to rank for.

The same goes for the meta description, although this section can be much longer and explain what your Wix site is all about. Keep in mind that its primary focus is to persuade users to visit your site, so don’t just stuff it with relevant keywords if they don’t fit naturally.

Regularly Publish Quality Content That Focuses on User Needs

Whether you’re running a Wix-powered blog or posting an article here and there to drive traffic to your shop, content quality matters a great deal. Search engines still favor originality and creativity over AI-powered articles, so make sure you’re publishing compelling pieces that provide genuine value to your users.

Being regular with your blog posts is also vital for engaging your customers and building brand recognition. However, even if consistency pays off, you should never prioritize it over quality. A few good articles are worth far more than weeks’ worth of posts with no weight to them.

Explore the Wix Advanced SEO Tab in Detail

Besides the basics, Wix also offers a bunch of advanced SEO tools. For starters, there’s the structured data markup feature, which helps you create code that search engines can actually understand. Adding it also makes you eligible for Google’s featured snippets, also known as rich results.

And while you’ll also find a robots.txt editor among these settings, which lets you instruct search engines on which pages to crawl, additional tags are much more interesting. This section will allow you to create HTML code with custom meta tags that provide more information about your content.

Obtain Reputable Backlinks and Take Care of Internal Linking

Even with all the changes to the SEO game, building authority with backlinks remains one of the best ranking strategies today. Search engines can pick up on already-established sites linking back to your Wix pages, which will prompt them to mark your content as trustworthy, as well. 

Obviously, you’ll have to reach out to other blogs and share your content on social media to earn these backlinks.

On the other hand, internal links don’t require collaboration and instead focus on making your Wix site easier to navigate for both users and search engines. Thus, these crucial elements shouldn’t be overlooked, either.

Hire a Professional Wix SEO Company

Not everyone wants to deal with SEO or has the time for it, and that’s entirely understandable. After all, managing keywords and metas on top of producing actually valuable content can be a real challenge.

But what if you didn’t have to spend months testing things until you figure out what works for you? What if you could just let the experts take the reins and handle it for you?

That’s where a specialized Wix SEO agency like HIREQUARTERS comes in. It lets you leave SEO to the pros so you can focus on actually running your business. This is especially useful if you need SEO for Wix websites that represent businesses, as rankings here directly impact your sales.

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Contact HIREQUARTERS

Conclusion

Proper Wix SEO optimization is a must for getting your site to rank high in SERPs. Fortunately, Wix has you covered, as the popular site-building platform offers multiple SEO-focused tools to get you started.

Our Wix SEO guide dives right into these features and teaches you how to improve SEO on Wix sites with actionable strategies you can implement today. So, give our tips a try and see how these small steps pay off in the long run.

FAQ

Is Wix any good for SEO?

Just a few years ago, Redditors asking "Is Wix good for SEO?" or "Is Wix SEO-friendly?" would receive a ton of comments from disappointed users. Today, that situation has changed quite a lot, as Wix has introduced numerous changes. While it still has limitations for competitive niches compared to WordPress, it’s now a rock-solid platform from an SEO perspective.

How much does Wix SEO optimization cost?

If you take the DIY route, SEO for a Wix site won’t cost you a dime. But if we’re talking about hiring freelance Wix and SEO experts, you’re looking at anywhere between $50 and $300 per month. Agencies often go beyond that, as their full-service approach also involves content marketing and link building, as well as advanced analytics.

Is SEO free in Wix?

From the initial SEO checklist and Semrush keyword research integration to URL customization and structured data markup, Wix offers a full suite of free SEO features. However, taking maximum advantage of these tools, as well as other paid ones, still requires specialized knowledge. That’s what allows experts to charge a substantial fee for their services.

Is GoDaddy or Wix better for SEO?

While opting for Wix or GoDaddy is a matter of personal preference, the platform’s actual SEO-friendliness is objective, and Wix easily wins this comparison. Compared to GoDaddy’s ease-of-use-focused SEO tools, Wix offers a solid set of features that give users more control over their site’s content.