Top SEO Jobs in the US in 2025

The SEO industry has experienced considerable turmoil in recent years. The pandemic led to a surge in demand, but then the AI trends of 2025 shifted the landscape dramatically. Yet, the industry persists — new websites emerge daily, each seeking visibility in the expansive online space. Meanwhile, search engine optimization experts remain crucial to the industry’s success.

If you’re interested in the ever-evolving digital marketing sector, check out the SEO jobs USA offers in this article. We cover everything you need to know to get started, from the most sought-after positions to role descriptions and salary ranges. 

SEO Job Description

Before we delve into the specifics, it’s important we’re all on the same page about what SEO jobs entail. The buzzword SEO stands for search engine optimization, that is, the process of restructuring and reorganizing content on digital platforms to improve online visibility. Simply put, it’s about making a website more visible to search engines so they can recognize it as relevant and rank it highly in search results (SERPs).

As you can imagine, this practice involves a variety of tasks, which is why we have plenty of different SEO positions in the sector. All of them, however, share some essential requirements:

• Excellent communication skills are a must for a successful collaboration with the clients and members of your team.
• Problem-solving skills are necessary for successful material analysis, error detection and correction, and content improvement.
• Adaptability is required to keep up with the frequent changes and trends in the industry.
• Learner-friendly attitude will allow you to progress on an individual level and as a team.

Types of SEO Jobs

The following table offers an overview of the most in-demand SEO jobs in USA salary ranges, requirements, and responsibilities. Check it out and scroll down to learn the details.

Director of SEO

Starting from the top, the director of SEO is the highest position in this line of work. The job entails supervising the entire team and monitoring the company’s performance and progress. Processes like these are carried out in close consultation with the management and other company employees performing SEO executive jobs in USA.

Requirements and Previous Experience

The director of SEO position carries the most responsibility in the sector, so it comes with the most requirements. First and foremost, the role calls for extensive experience in the field across multiple lower-level positions. Strong leadership and teamwork skills are also essential, considering daily assignments consist of constant correspondence and interactions with employees and clients. 

However, to do this job well, one should also have a history of creating and implementing successful SEO strategies, as well as experience with project management.

Skills that people seeking these types of SEO jobs USA could benefit from include:

• Multi-faceted approach to SEO
• Passion for relating queries to content
• Great people skills
• Independence and self-starter nature
• Excellent business acumen

SEO Manager

SEO manager is another high-level position among SEO specialist jobs in USA. Nevertheless, it’s a much more hands-on role than the one above. SEO managers follow the instructions of the SEO director to implement and manage SEO strategies on a day-to-day basis. 

In a similar capacity, they coordinate the team and their projects, making sure the tasks align with the strategy and adhere to the schedule. Finally, SEO managers analyze data resulting from different campaigns, identify issues, and keep track of progress, creating reports for the Director of SEO and the company board.

Requirements and Previous Experience

SEO job openings in the managerial sector feature a robust list of requirements. The most important revolve around market analysis and strategy building. This means you’ll need relevant SEO certifications to show you have profound industry knowledge and are proficient in using various analytics and reporting tools. In addition, having good communication and interpersonal skills is just as important since you’ll be in constant correspondence with the director and different departments in your company.

Of course, a few other abilities can help you score this SEO employment:

• Detail-oriented approach to business
• Competence in technical SEO across web and mobile platforms
• Understanding of SEO testing, conversion rate, and social media marketing optimization
• Developed organizational and management skills

SEO Consultant

SEO consultants are right below the managers in rank. As a result, these professionals cover a range of functions, from monitoring and advising to specific digital marketing tasks. Depending on the size of the company they’re working for, they may spend more time doing keyword research and link building or customizing new or improving existing strategies. Such flexibility often places consultants among the most desirable remote SEO jobs in USA.

Requirements and Previous Experience

The job of an SEO consultant is slightly more forgiving than the previous two when it comes to experience. 

You can be hired with a few years of experience if the company you’re working for is just getting started. In that case, your daily responsibilities would come down to doing both on-page and off-page SEO jobs in USA. You’d conduct keyword research and backlinking for bigger projects, fix technical issues, and analyze web content to find inconsistencies and gaps.

Taking an SEO consultant role in a larger company means facing more demanding requirements. You’ll likely be tasked with assessing campaign performance, analyzing competitor behavior and choices to make SEO recommendations, and customizing solutions according to your company’s needs.

To that end, the SEO hiring committee would appreciate the following:

• Working knowledge of the SEO industry
• Ideas for leveraging current trends for the company's benefit 
• Experience with scaling businesses
• Structured and quality-focused work approach 

SEO Content Writer

SEO content writer might be the most straightforward role in the digital marketing arena. The job involves creating meaningful and optimized content for websites, social media, email campaigns, and more. This makes it one of the hottest remote SEO jobs in USA.

Requirements and Previous Experience

Industry expertise and relevant educational background can come in handy if you’re looking for any on-page SEO jobs in USA. However, many become SEO content writers with little to no experience in the sector. What companies do find important, however, are excellent writing skills, discipline, and a willingness to learn. A decent knowledge of the internet, basic SEO principles, and research can go a long way, too.

A few other skills that can help you wow the SEO job board are:

• Excellent command of the language you're writing in
• Openness to feedback and constructive criticism
• Good communication skills
• Self-starter attitude toward work

Entry-Level Jobs in SEO

If you’re looking for SEO career opportunities but boast a limited understanding of the market and experience, you should aim for entry-level positions. Here are a few you may be able to get:

• Social media assistant 
• eCommerce marketing account manager
• Remote SEO writer 
• SEO copywriter/ prompt writer 
• Social media content creator
• Entry-level digital marketing specialist

Qualifications, Educational Background, and Salary Range

While most of these marketing SEO jobs don’t call for much experience, they do demand you have some qualifications. They all note that having a degree in communications, marketing, business, English, or related fields is a plus. Creativity, teamwork, discipline, and forward-thinking are also a common requirement. 

In addition, social media and SEO writer positions call for proficiency in writing and communication. They also require an understanding of on-page and off-page SEO fundamentals, analytical tools, and data interpretation. The SEO specialist and other marketing-leaning roles also call for problem-solving skills, attention to detail, and the ability to work both independently and in teams.

Salary ranges differ per position and company. However, the majority go from $45,000 to $60,000 a year, which is around the average for an entry-level job in the USA.

Freelance SEO Jobs

The digital marketing sector is famous for offering plenty of freelance positions. A considerable percentage of businesses seeking SEO services resort to popular freelance platforms like Upwork or Fiverr rather than hiring an SEO professional long-term. As a result, open freelance SEO jobs in USA are numerous and diverse.

Most positions fall into the SEO writer category, primarily in the technical field and finances. These writers are usually hired to complete smaller projects or add value to marketing campaigns. The second most in-demand roles are SEO specialists and consultants, often employed to develop effective SEO strategies and enhance the brand’s image.

Once again, their salaries vary depending on the role, responsibilities, and company size and prominence. Hourly rates typically range from $25 to $50 but are negotiable.

Summary

Even with the many transformations over the past few years, the digital marketing sector continues to thrive. To that end, there are still plenty of SEO jobs USA offers you can pursue. Whether you're looking for a high-level position, such as the director of SEO, or an entry-level role, like a social media assistant, chances are you'll find something that fits your skills and needs.

Flexible educational requirements and a variety of responsibilities make these jobs accessible, and the salaries and career prospects only add to their appeal. A quick review of our list and a few visits to your favorite posting board should lead you right to your next career opportunity.

FAQ

Is SEO a high-paying job?

SEO jobs can be lucrative, especially in higher positions. Executive and managerial roles frequently offer salaries close to or exceeding six figures annually.

What is the highest salary for SEO in the US?

Current market analyses show that the pay range for the director of SEO and SEO manager positions ranges from $80,000 to $120,000. Of course, these numbers vary depending on the size and prominence of the company, job responsibilities, and other related matters.

Are SEO jobs in demand?

Yes, SEO jobs are still in demand today. Openings might not be as numerous or easy to find as they were a few years ago. However, the industry is evolving and continues to open new positions regularly.

Is SEO a stressful job?

An SEO job can be as stressful as any other. Nevertheless, working remotely, choosing your own hours, and growing into new positions as the industry changes take much of the pressure off.