How to Use Moz for SEO

Moz is an SEO company founded back in 2004, and it hasn't been in the search optimization business for so long for nothing. In fact, it has one of the most advanced SEO toolkits out there, so this Moz SEO guide will point you in the right direction if you’re thinking about using it. 

Here are some tips you can lean on:

• Use the entire Keyword Explorer toolkit
• Monitor keyword position with the Rank Tracker tool
• Regularly check custom reports
• Add the tool to your browser as an extension
• Schedule regular crawls

Moz SEO 101 – Using The Keyword Explorer

The Keyword Explorer is the core of the SEO Moz tool, and it goes from basic research to advanced insights based on keyword analysis. Right off the bat, you can use the monthly search estimates and search volume data to optimize your keyword ranking strategy.

Moz even gives a rating from 1 to 100 on keyword ranking difficulty, so you can direct your attention to those that are easier to benefit from. You should also use the priority score to find the most beneficial keywords that are relatively simpler to rank for, with a focus on organic click-through rates.

Use the Rank Tracker to Monitor Keyword Position

Besides Moz’s Keyword Explorer for initial analysis, you can also use the Rank Tracker tool to see how your pages are doing in real time. In fact, one of the main takeaways of this Moz SEO guide would be to set up your location to monitor localized keyword rankings and website performance.

It’s even possible to see different metrics for desktop and mobile, and that’s just the start of it. Moz also provides detailed analysis with indicators showcasing the timetable and the relevance of your target keywords. 

Of course, you can also use it for competitor analysis by checking competitor indicators on any given keywords.

Make Use of Custom Reports

Each Moz SEO audit adds to the tool’s reporting features and their accuracy. Most notably, you can use the custom reporting feature to craft branded SEO reports with your company’s logo on them. This one goes to show that the tool isn’t just suitable for website owners, but also for SEO agencies and companies.

On the other hand, you can also set up tailored SEO reports for your website. These will give you weekly or monthly overviews of your website’s traffic, SERP position, links, crawl data, and competitor comparisons.

Use Moz as a Browser Extension

Unlike some other tools, like the SEO PowerSuite, which mainly operates on the desktop itself, Moz can also be used as a browser extension. Simply add the Moz SEO software to your browser and enable quick analysis whenever you have the time to look at the results.

With the extension, you can see real-time domain and page authority and activity, as well as get insights into followed and no-followed links. Plus, you can check all the SERP metrics directly in Google, while it’s also possible to quickly scan on-page elements and meta tags for optimizing your on-page and technical SEO strategy.

Schedule Regular Crawls

Among the different Moz SEO tools, we’d point out the crawler as one of the most convenient options. You don’t even need a Moz SEO guide for this one – simply use the integrated crawler feature to scan your website on a regular basis.

Depending on the results, problems found by the crawlers will be categorized as "Critical", "Warning", or "Notices". The tool is even capable of identifying broken links or other on-page elements that might drag down the site’s technical optimization. 

Crawlability analysis might also point to performance-related issues. For example, if a certain page takes too long to load, the tool will report it, which is especially significant after the latest Google updates on page speed and responsiveness.

Other insights you can get include monitoring of the HTTPS status, as well as performance tracking as a whole, with the chance to set alerts on identified problems. 

As a cherry on top, Moz even goes so far as to suggest solutions to all crawlability issues.

Conclusion

The bottom line of our Moz SEO guide is that it’s a comprehensive SEO tool, so using it to its fullest might take some time. To learn the ropes of it, you can rely on Moz’s educational materials and even join the "Whiteboard Friday" specials for actionable tips. 

We’d also advise combining it with the GSC and Google Analytics to unlock its full potential. Thanks to the user-friendly layout, we believe you won’t have any issues navigating the Moz keyword research tool, the rank tracker, or other quirks. 

FAQ

Is Moz good for SEO?

Yes, it’s beneficial to use Moz for SEO if you’re looking for an all-in-one tool for keyword research, SEO performance analytics, backlinking, and competitor analysis. 

What is Moz in SEO?

Moz is a versatile SEO toolkit for site auditing and SEO performance tracking and optimization. It allows you to scan your website’s content and on-page SEO elements to pinpoint insufficiencies and handle them in a heartbeat.

Is Moz good or bad?

Overall, the Moz SEO ranking is pretty good, especially when it comes to its user-friendly design and all the educational materials. Even beginners can rely on the Moz SEO checker to track the progress of their sites’ optimization and performance. On the other hand, its keyword database is limited compared to some competitors like Semrush, which is one of the rare drawbacks. 

Is Moz SEO better than Semrush?

Moz is a better option than Semrush for beginners. The choice of Moz free SEO tools makes it a clear winner in this category, while Semrush is a far better option for enterprise-level companies and those in need of a more comprehensive solution with a larger keyword database.