Top SaaS Content Marketing Statistics You Should Know in 2023

Dušan Jovanović

min read

Content marketing is a powerful way to attract, engage, and convert your target audience into loyal customers.

But how effective is content marketing for SaaS businesses?

In this blog post, I will share some of the most relevant and recent SaaS content marketing statistics that will help you understand the current state and trends of content marketing in the SaaS industry.

I will also provide insights on leveraging these statistics to improve your content marketing strategy and results.

Read on.

Top Visual Content Marketing Statistics: Editor’s Pick

I carefully selected some of the most relevant Saas content marketing stats to assist SaaS businesses in understanding the relationship between content marketing and their success.

Content and Blog Statistics

Let’s check out some Saas content marketing stats related to blogs and other types of content used in SaaS for marketing purposes.

#1 SEO is still the no. 1 traffic source for SaaS companies.

(Source: Mike Sonders)

According to a Mike Sonders article, most traffic for SaaS websites comes via organic search.

If we don’t count organic traffic, which accounts for 53.6% of the market (a misleading number, as most direct users are usually returning customers), organic search (26.4%) is next in line.

How’s this relevant?

Well, SaaS companies compete for the highest place for the relevant search queries on Google and other search engines.

Well-written and well-optimized content is still the #1 tool to rank organically high.

If you join the dots, you’ll see the correlation between content and the success of a SaaS business.

#2 9 out of 10 SaaS businesses use blog posts.

(Source: SaaS Partners)

Almost nine out of ten SaaS business websites rely on blog posts.

The logic here is rather simple: not having an active blog section will put you out of the competition.

The question is not if you should have a blog. The question is how to use a blog as part of your overall SaaS content marketing strategy to get the best results.

Of course, having a blog means finding a great content marketing agency with professional writers who’ll understand your business model, marketing funnels, and brand voice to help you maximize results.

#3. More than half of SaaS content pieces feature CTAs that urge Readers to Buy Their Product or Service (Or at Least Subscribe)

(Source: Uplift Content)

What’s the purpose of blogs and other content?

It’s to educate your readers about your industry, service, and everything else. Blogs are a channel that builds trust with your potential and existing customers.

But readers don’t often consider buying a product or becoming a subscriber when they’re at the top of the funnel, unaware of your brand and service.

That’s why it’s important to ask them to consider using your service or at least subscribe to you.

That’s not a black hat technique.

They'll gladly consider your business if they find value in your content.

As a blog writer, I often try to insert call-to-actions in a non-invasive and natural way, but I’ll break the rule here.

If you need a team of content marketing professionals, make sure to get in touch with Hirequarters.

Yes, that’s a CTA. No, it’s not the best example. Or is it?

If you’re still reading this, I guess you’re still reading my blog, and perhaps I did a good job.

The point is this: use your CTAs and use them wisely. Make it imperative to develop a CTA strategy for your blogs to make them effective.

#4. Optimizing old pages and blogs can bring 2x more leads.

(Source: HubSpot)

According to HubSpot’s piece, you can double the monthly organic search views by optimizing old blog posts.

If you think about it, blogs feature a lot of information that’s not evergreen.

Regardless of your industry, some stats will change in a matter of weeks, let alone a year or two.

The blogs you wrote three years ago may be irrelevant to the readers and, therefore, irrelevant to Google.

I get it; writers hate returning to their past work. At least I do. But if that’s going to bring more benefits: why not?

In short, keep track of your blogs and their performance. Return to your old pieces, especially the more popular ones that had a successful history of bringing traffic to your site, and see what can be changed and added to make them relevant once again.

SaaS Growth Statistics in Relation to Content Marketing

The following SaaS content marketing statistics section is mainly about SaaS. The point is to understand the potential of SaaS and how vital content will become in the future.

#5 SaaS market grows 19% annually.

(Source: ReportLinker)

SaaS is reported to have a Compound Annual Growth Rate (CAGR) of around 18%. This is just one of the many stats that show how competitive the entire sphere is, with businesses raising their marketing game.

Most SaaS companies will still need to build trust and educate their customers.

Content will remain the #1 tool for that, meaning the need for content strategies and content, in general, will increase in the future.

#6 Well-executed content marketing strategies can boost traffic for SaaS brands by 448%.

(Source: Zenpost)

According to Zenpost, a company managed to increase its web traffic by 448% just by applying a great content strategy.

These numbers are rare but not unheard of.

Most importantly, a high-quality content strategy will lead to an improvement in ROI, which could be difficult to measure in relation to content. This will require setting up high-level analytics, using tools like Hootsuite and Google Analytics to track performance.

#7 92% of SaaS companies claim to have improved their success thanks to content marketing.

(Source: SemRush)

According to a SemRush guide, 92% find that their success resulted from a good content marketing strategy to a degree.

This doesn't require further elaboration. Long story short: content marketing works.

Content Creation & SaaS

The third group of SaaS marketing statistics refers to the process of creating content in relation to SaaS.

#8 62% of the marketers in the B2B sector find it challenging to create adequate content.

(Source: SaaS Partners)

Creating content isn’t difficult. Everyone can sit down and come up with a 2,000-word blog post.

Yet, only a few can create relevant, targeted, and engaging content that sells.

This is especially true for B2B, where businesses often misunderstand their target audience, failing to match their content's tone, voice, and overall goal.

It’s essential to have someone on your content team who understands the nuances of creating content that speaks to the potential buyer.

#9 89% of SaaS companies use other forms of content besides blogs.

(Source: ZenPost)

Blogs are just one of several forms used in content marketing.

Many SaaS companies want to showcase their work to potential customers, which is why 62% of them rely on case studies.

Moreover, content strategists often rely on landing pages, tutorials, guides, FAQ sections, and even ebooks to gain leads.

The point is: don’t rely on blogs alone and expect results. Try different options, and feel free to experiment to see which types of content work the best.

Finding a versatile writer that understands each form and how to utilize it to speak to readers is crucial.

Summary: Content Is Still King

Hopefully, our Saas content marketing statistics 2023 blog helped you get a better overview of the importance of content marketing in SaaS.

It all comes down to the following:

No matter what your SaaS business offers, having a functioning content marketing strategy is the backbone for building and maintaining your online presence and attracting new leads and customers.

FAQ

Does content marketing affect SaaS sales statistics?

Content marketing can positively impact your SaaS sales statistics in several ways. First, content marketing can help you generate more leads by attracting relevant traffic to your website and capturing their contact information with lead magnets, such as ebooks, webinars, or free trials.

Second, content marketing can help you nurture your leads by providing valuable information that addresses their pain points, challenges, and goals and shows them how your SaaS solution can solve their problems.

Third, content marketing can help you close more deals by demonstrating your credibility, authority, and social proof and creating a sense of urgency and scarcity with compelling calls to action.

What is the average content marketing budget for SaaS companies?

There is no definitive answer to this question, as the content marketing budget for SaaS companies can vary depending on factors such as the company's size, the industry, the target audience, the goals, and the type of content.

What is the best SaaS content marketing strategy?

SaaS companies have no one-size-fits-all content marketing strategy, as each has its unique value proposition, target market, product features, and competitive advantages. Start by defining your goals and KPIs, conducting keyword research, and getting to know your audience.

Why is content marketing relevant in SaaS?

Content marketing is especially relevant in SaaS because it can educate potential customers, build trust and credibility, nurture leads and prospects, retain existing customers, increase brand awareness, and, above all, drive organic traffic and conversions.

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