Future of Content Writing — Is AI Going to Make Content Writers Redundant?

Future of Content Writing — Is AI Going to Make Content Writers Redundant?

Dušan Jovanović


 min read

Recent developments in the world of artificial intelligence have made a lot of people worried about the future of their professions. This includes content writers, who are currently witnessing ChatGPT and various AI tools being “hired” to produce online content for a fraction of the cost and time.

So, what is the future of content writing in this brave new AI-propelled world? Should content writers really be worried, and is content writing a wise career choice in 2023?

In this article, you’ll find:

  • What Is the Future of Content Writing?
  • Why Will AI Never Replace Copywriters?
  • Is Content Writing a Good Career in 2023?
  • Can Content Writing Make You a Millionaire?
  • Is Content Writing a Stressful Job?

What Is the Future of Content Writing?

At this moment, AI tools can’t fully replace content writers. Sure, we can use AI to generate short product descriptions, personalized emails, and various informative materials. However, artificial intelligence can’t match the full scope of content writing and everything that goes into a quality written piece.

In other words, the foreseeable future of content writing is very much in human hands. There’s still a large dissonance between human and AI-written content. As long as people who require written content realize this, we won’t see a bunch of AI terminators replacing us. 

Why Will AI Never Replace Copywriters? 

AI lacks critical thinking and emotion, which is essential if you’re, for example, looking for a comprehensive online casino review. Not to mention that AI can often include wrong or outdated information. Consequently, human content writers will still rule the content writing industry for quite some time. This is not to say that AI will never take the place of writers, as it is only expected to get better. 

That said, there’s also another way of looking at AI from the perspective of content writing. Instead of competing against it, content writers can use AI to their advantage. For instance, AI can help writers research a given topic, suggest a rewrite of a sentence or a paragraph that sounds too vague, or find a number of clever phrases that will add depth to the article.

Furthermore, if you require content for your website, you can employ a content writing team and use AI for various other purposes, like creating a sound content strategy by analyzing target audiences and finding relevant topics and keywords.

Is Content Writing a Good Career in 2023?

The demand for content writers in 2023 hasn’t dropped despite the emergence of AI writing tools. Those who need quality content are beginning to realize that artificial intelligence has still not reached the level of human writing capabilities. It may happen in 5, 10, or 15 years, but for now, if you want a high-quality article, you should employ a human writer.

What’s more, the demand for content is continually growing. From affiliate websites to various blogs and social media, businesses continue to require written content for their emerging digital podiums in all shapes and forms. And despite the fact that millions of people have already chosen freelance writing as their career, the market is still far from being oversaturated.

Becoming a content writer in 2023 is definitely a wise career choice that comes with many benefits, including flexible working times and remote work options. 

Is Content Writing a High-Paying Job?

We’ve already discussed some of the benefits of joining the growing content writing industry, but what about the most important aspect — How much does content writing pay?

Of course, the answer depends on multiple factors. Ideally, you’ll find a job writing about something you’re passionate about. You’ll add genuine knowledge to your written material, which you can charge more, not to mention that you’ll actually enjoy your work.

Content writers absolutely need to master their language skills. Native English speakers earn a lot more than people who have studied it as a second language. Moreover, a writer’s pay is also determined by living standards in different regions of the world.

It is for this reason that there is such a high demand for content writers in India, for example. Although it’s estimated that only around 15% of Indians speak English, that’s still close to 200 million people. Considering that India's economic conditions are much lower than any English-speaking country, it becomes clear why so many businesses want to employ Indian writers.

This isn’t to say that Indian content writers can’t make good money. On the contrary, the price for website content generally goes between two to six rupees per word. The price range is similar for most other types of writing, including blogs, press releases, essay writing, and social media content. How much you earn in a week or month will then depend on the amount of quality content you can produce in a given period.

Content writing might not earn you more than web design, programming, or some other more complex freelance work, but it pays well proportionally to the required skills and knowledge, and you can easily make a living from it.

Can Content Writing Make You a Millionaire?

Content writing is not exactly the quickest way to get to your first million. How much money you earn depends on where you live, how much you write, and how sharp your writing skills are. While you can earn yourself a decent living, becoming a millionaire will require a lot of hustle and persistence.

Is Content Writing a Stressful Job?

Content writing is not a particularly stressful job if you find the right work environment, but it can be pretty demanding. Every content writer has to deal with the challenges of meeting tight deadlines, doing extensive research, and being creative on demand.

Not taking care of yourself and struggling to establish a proper workflow can cause burnout, which will, in turn, lead to poor performance.

It’s very important to find balance in content writing, trying to earn as much as possible without overworking. To minimize the stress as a content writer, you can try writing about topics that interest you, set realistic deadlines that you’re absolutely sure you can meet, spend time in a workspace that sparks creativity, get proper sleep, and take enough breaks to stay focused all the time.


It’s hard to predict what the future of content writing will bring, considering the rapid developments in AI technology. That said, we’re fairly certain that content writers are safe from being completely replaced by AI writing tools for the time being.

Content writing is still in high demand in all regions of the world, and AI is currently even helping writers’ productivity by speeding up and simplifying their content creation processes.

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