Top 9 Ecommerce Content Writing Tips and Tricks to Help Your Brand Stand Out

Top 9 Ecommerce Content Writing Tips and Tricks to Help Your Brand Stand Out

Jovana Ristić


 min read

A killer ecommerce website with great products and stylish UI and UX features sure is great. However, without useful content to drive traffic and engage with your customers, meeting your ROI goals can quickly become a nightmare. 

The only way to escape one such complication is to rely on top-quality ecommerce content writing. With detailed and engaging content on your side, you can educate buyers, appeal to their emotions, and build a bond of loyalty and trust. These factors will result in more traffic and more conversion. 

So, how do you do it? The following article will present tips and tricks for better content writing for ecommerce. 

1. Have the Buyer Persona in Mind When Writing

Ecommerce content writing jobs may not necessarily entail creating a buyer persona, but it's an important aspect to consider when starting with ecommerce content writing. 

A buyer persona represents your target customer based on data and research. Some of the parameters you need to consider before creating a buyer persona are demographics, including age, location, gender, and interests. 

With this data in mind, you will know which product features to bring to the forefront. For example, you can choose to tailor your product descriptions to appeal to a particular age and social group. Say you are in the business of selling selfie sticks and phone accessories. Your target audience typically consists of adolescents and young adults who spend a lot of time on social networks. In product descriptions, you can mention that your products can help them make Instagrammable photos. 

2. Understand User Search Intent

When looking at SEO for ecommerce sites, it’s crucial to consider the user's search intent rather than just stuffing your article with keywords with the biggest search volume. 

Those who display a clear purchase intent are more likely to buy your product, even though their numbers are going to be much fewer when compared to the total number of visitors. Ultimately, 100 users with a clear intent to make a purchase are worth more than 1,000 visitors whose searches show no signs of it. 

3. Leverage Long-Tail Keywords

Scattering keywords with the biggest search volume throughout the text simply won’t do it. Stuffing focus or seed keywords in the article will hurt your SEO potential, so it’s essential to add some diversity and find as many of those long-tail keywords as possible. 

Long-tail keywords are more specific phrases users tend to enter in their search engines when they are getting closer to the point-of-purchase phase in their customer journey. For example, content writing is a phrase that’s bound to have a greater search volume than ecommerce content writing, but the latter is more specific and, therefore, more important. 

4. Keep Your Content Unique 

Content writing industries are filled with writers that sometimes forget the importance of creating unique content. To maximize content’s SEO potential, you need unique descriptions of products and services that show the competitive advantage of whatever it is that you are trying to sell. 

It’s vital to avoid phrases that merely state that the product is the best or offers the most value for money. Instead, focus on the characteristics that make it unique. Explain how a specific product or service will solve the customers’ problems and why they should use it. 

5. Write In Active Voice

Writing in active voice is direct and more assertive than using passive voice, a style that can be difficult to understand and follow. If you rely on the use of passive voice when content writing for ecommerce, your message will be harder to convey to readers, forcing them to look for products and services elsewhere.

Additionally, by using the active voice, you will show the readers that you are in command of the content and make the article seem more concise and efficient. Moreover, there’ll be less room for making grammatical errors that can come up when using more complex sentence constructions. 

6. Don’t Duplicate Content 

Google gives websites with original content the best chances of getting indexed and ranked well. The best ecommerce content writing examples include articles that feature a unique viewpoint and present information in a fresh way customers can relate to. 

When content writing for ecommerce, it can be pretty challenging to create unique content. Such websites usually have multiple pages for different products, and coming up with creative ways of engaging with visitors is no easy task. 

However, whatever you do, do not plagiarize content from other websites. Google imposes harsh penalties for infringement, thus shattering the site’s hopes for ranking. 

7. Make Content Concise and Short 

There isn’t a prescribed amount of content for ecommerce websites. The purpose of any ecommerce content writer is to devise a text that is concise and answers the users’ search queries. 

A good rule of thumb is that headings shouldn’t be more than 300 words, keeping in mind that quality is always more important than quantity. 

Use short sentences and paragraphs in your copy to get the message across. If you have a lot of information to present, break up longer sections with bullet points, tables, and numbered lists. Make sure to use interlinking to show customers the products that are compatible with the appropriate guides. 

8. Write Content That Reflects the Brand’s Voice 

Ecommerce content writers are responsible for creating a brand’s voice — the unchanging personality of the company or business that customers can relate to. The brand’s voice needs to be evident in the tone of the text, the vocabulary you use, and the overall way the content engages with site visitors or customers. 

It’s mandatory to retain the personality of the brand in all posts so that the emotional connection the customers have with it remains strong. 

9. Include Visuals in the Text 

Ecommerce content creators need more than just text on ecommerce sites. Visuals in the form of videos and pictures can add more value. For example, a how-to video demonstrating the exact usage of the product accompanying it can effectively present a solution rather than just a sale item. 

Another example could be a picture of an actual person wearing a clothing item featured on the page to give the customer a sense of what the product will look like in reality. 


As you can see from the article, ecommerce content writing includes more than just splashing words on a page. Analyzing the target audience, focusing on originality, and solving problems for the site users and visitors is how you ensure your content drives traffic and generates leads. 

Even though search engines control how they display search results, including the main keyword in the meta title and description and using schema markup on a category page, such as ItemList Schema, can affect an ecommerce site’s SERP form. 

Follow the site’s SEO strategy and generate distinctive content to help the brand stand out and meet ROI goals. 


How do I write content for an ecommerce website?

To write for an ecommerce website, you must understand the target audience and the products. Create engaging descriptions, use SEO keywords, and incorporate user-generated content. Ensure the text’s originality and compliance with Google’s E-E-A-T guidelines. 

How do I become an ecommerce writer?

Becoming an ecommerce writer requires developing writing skills, industry knowledge, and staying up-to-date with trends and technologies. This involves mastering SEO optimization, product descriptions, blog writing, email campaigns, and marketing materials. Build a strong portfolio of ecommerce writing samples to showcase your expertise to potential clients or employers.

What does an ecommerce writer do?

Ecommerce writing involves creating persuasive and informative content that drives online sales. The writer’s primary responsibility is to produce compelling and accurate product descriptions that highlight the features and benefits of the product in a way that encourages the reader to make a purchase.

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