Content Marketing Jobs to Consider in 2023

Content marketing is a rapidly growing industry, with more and more companies looking for the best talent to help create valuable content. But what does a job in content marketing actually involve? What skills are needed? And how do you go about finding a job in this exciting field of work? 

To answer all these questions and more, we’ll take an in-depth look at the world of content marketing jobs today. Whether you're interested in starting a career as a content specialist or just curious to learn more, keep reading.

Content Marketing Job Description

Content marketing is a great field to be in if you're looking for an exciting and rewarding career in the digital marketing space. Remote content marketing jobs involve creating engaging content that attracts audiences and drives traffic to your brand. You'll need a strong understanding of SEO and digital analytics to ensure that your campaigns are optimized for the right keywords and reach their intended target audiences.

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Your daily tasks will include researching topics, developing content ideas, writing content, analyzing results from campaigns, making adjustments to improve content effectiveness, and more. In addition, you’ll be required to stay up-to-date with the latest content marketing trends and best practices since things change fast in this niche, and those changes affect your work.

Once you become a content marketing associate or even a content marketing director, you may be responsible for developing content strategies, leading projects across multiple teams, managing budgets and resources, liaising with other departments, performing quality assurance checks on content, and training new staff. Therefore, aside from excellent research, writing, and editing skills, you should have the willingness to learn new things and work in a team for the best results.  

Types of Content Marketing Jobs

The content marketing industry has created numerous jobs for people with different interests and educational backgrounds. Take a look at some of the most common jobs in this niche and an approximate content marketing jobs salary range for each position:

Content Writer

Duties/Everyday Tasks/Assignments

Content writers must have good written communication skills and be able to convey a brand's message through their words. Their duties include researching, writing, proofreading, editing, and formatting content for web pages, blogs, press releases, promotional materials, and other documents.

Additionally, content marketing freelance writers should be able to stay on top of industry trends and craft content based on topics that are relevant in the present day. Content writers may also need to do keyword research and optimize their writing for search engines.

Requirements and Previous Experience

Essential skills and experience:

• Major in English, Communications, Journalism, or a related field
• Excellent written and spoken communication skills
• Writing experience of at least one year
• Portfolio featuring previous work

Desirable skills and experience:

• Passion for writing and creating content
• Understanding of SEO trends and practices
• Samples of well-ranked content
• Recommendations from previous employees

Content Editor

Duties/Everyday Tasks/Assignments

Content editors are responsible for ensuring that all content projects meet the highest quality standards. They need to be able to review, edit, and approve content for accuracy, clarity, language usage, consistency with brand standards, and overall tone.

Editors work closely with writers, designers, marketers, and other content marketing roles to ensure that the content produced is up-to-date, engaging, and accurate. Moreover, they need a sharp eye for detail and the ability to think strategically about how content contributes to an overall content marketing strategy. 

Requirements and Previous Experience

Essential skills and experience:

• Major in English, Communications, Journalism, or a related field
• Excellent writing and proofreading skills
• Experience in content editing of at least one year
• Ability to work with individual writers and provide feedback

Desirable skills and experience:

• Attention to detail
• Understanding of SEO trends and practices
• Great communication skills
• Experience in working with clients and the ability to act on their suggestions as soon as possible

Content Strategist

Duties/Everyday Tasks/Assignments

Content strategists optimize content across different platforms, such as websites, apps, and social media. They analyze audience behavior and conduct research to create content plans, identify areas of improvement that can increase user engagement, and help brands build trust with their consumers. 

Content strategists also create and manage content calendars, ensuring that content is fresh and regularly updated. Furthermore, they should track content performance, using various analytics tools to assess its success and adjust it accordingly. In addition, content strategists are responsible for staying up to date on the latest trends and best practices, thus keeping the content relevant and engaging. 

Requirements and Previous Experience

Essential skills and experience:

• Major in Marketing, Advertising, Communications, Journalism, or a related field
• Experience in project marketing and content strategy
• Exceptional analytical skills
• Up-to-date knowledge of SEO, project management, research tools, etc.

Desirable skills and experience:

• Strong organizational skills
• Experience in planning and executing marketing campaigns
• Portfolio listing past marketing projects and collaborations
• Interest in the latest trends in content marketing

SEO Specialist

Duties/Everyday Tasks/Assignments

SEO specialists should ensure a website's content is optimized for search engine ranking so that it can improve visibility and draw organic traffic to the platform. They typically work closely with the marketing team to develop content strategies and collaborate with web developers and other IT personnel to ensure their optimizations are adequately implemented. 

Their duties include researching target keywords, optimizing existing content, and recommending practices for creating new content so that it rates highly on search engines. Lastly, SEO specialists must stay abreast of the latest search engine algorithms and techniques, like link building, social media integration, and meta tags, to ensure their methods are effective.

Requirements and Previous Experience

Essential skills and experience:

• Major in Information Technology, Marketing, Advertising, Communications, or a related field
• SEO experience of at least one year
• Excellent analytic and research skills
• Understanding of search engine algorithms and ranking factors

Desirable skills and experience:

• Flexibility in terms of workload
• Readiness to regularly review the market and look for new ways to meet SEO standards
• Understanding of social media platforms and their algorithms
• Examples of successfully optimized content and projects

Entry-Level Content Marketing Jobs

Content marketing provides numerous employment opportunities, even for those who have just joined this field of expertise. Here are some entry-level jobs in content marketing you can find nowadays:

• Copywriter
• Content Writer
• Junior Content Specialist
• Junior SEO Researcher

Educational Background Required/Desired

Depending on the company you’re applying to, an entry-level content marketing job may require an array of educational backgrounds. Generally speaking, having a degree in either English, Journalism, Communications, or Marketing is desired. However, employers may also be interested in someone with a degree in another field if they have other qualifications that make up for the lack of a content marketing course or a related degree.

In addition to a degree, you should obtain certifications or training in certain aspects of content marketing, such as SEO, social media analytics and management, or web development. Employers may also look for experience in content management systems, copywriting, and digital analytics.

Finally, having prior experience in the form of a content marketing internship or a part-time job related to content marketing will make you stand out even more. This could include working for a content marketing agency, writing for a blog or website, creating graphics, or running a successful social media campaign.

Salary Ranges of Entry-Level Positions in Content Marketing

When considering content marketing careers, it's helpful to understand the salary range of entry-level positions. As with any field, salaries vary based on different factors. However, there are some general guidelines to help give you an idea of what to expect.

The average salary for entry-level positions in content marketing is around $40,000 per year. However, this can vary greatly depending on experience and location. Those with more experience or working in larger markets may earn up to $60,000 or more. On the other hand, beginners or those applying for content creator remote jobs may expect a lower salary of about $25,000 to $35,000.

Freelance Content Marketing Jobs

Content marketing is a rapidly growing field that offers freelancers plenty of opportunities. With so many businesses trying to create engaging content and build their presence online, there’s a high demand for experienced freelance content marketing professionals who can bring fresh perspectives and innovative ideas to the table. 

If you’re looking for a freelance content marketing job, familiarize yourself with the available options. These include writing blog posts and articles, creating social media content, managing campaigns, and even working with influencers. Depending on your experience level and the type of job you’re looking for, you can expect to make anywhere from $15–$50/hr.

When it comes to finding careers in content marketing, there are a few different routes you can take. Many freelancers use job platforms such as Upwork and Fiverr, where clients post their projects and freelancers bid on them. Alternatively, if you have a specific company in mind, you can reach out to them directly. 

Networking is also a great way to land content marketing gigs, so don’t forget to leverage your connections and put the word out that you're looking for freelance work.

Summary

If you are passionate about content marketing and think you have what it takes to tackle these challenges, don’t be afraid to look for content marketing jobs. With this guide's help, you can choose a content marketing career that is perfect for you and quickly go from an entry-level freelance content marketer to an industry pro.

FAQ

How to find content marketing jobs?

Nowadays, you can easily find content marketing jobs by looking them up online. Once you choose the specific role you find attractive, take some time to do a web search, and you’ll have a dozen options in no time.

Where to find virtual content marketing jobs?

The best platforms for finding a content marketer job include sites like Upwork and Fiverr. You can search for your content marketing job on these websites directly or use Google to find other online platforms with good employment opportunities in this industry.

How do I get a job in content marketing?

To get a job in content marketing, you must understand how the industry works and know your way around creating valuable content. You should also have a relevant educational background and regularly follow content marketing trends. Also, completing a course or an internship in content marketing will help you land your first job much faster, as experience can often be the only education you need.

How much do content marketing jobs pay?

Content marketing jobs salary depends on many factors, such as the company you work for, your position, education, experience, working hours, and country of residence. In the US, you can expect between $50,000 and $100,000.