Best Practices for Content Marketing in 2023

Best Practices for Content Marketing in 2023

Dušan Jovanović


 min read

Content marketing is an ever-evolving field that requires businesses to constantly look for and implement the latest trends in an effort to acquire more customers and stay ahead of the competition.

In this article, we’ll talk about the best practices for content marketing for the current year and explain the basic principles of using content marketing for your website. Here are three new and exciting content marketing trends you can implement into your content marketing strategy framework today:

  • Originality and value-driven content
  • AI content
  • High-level user experience

Why Should You Use Content Marketing?

Content marketing is crucial to the growth of a modern business for numerous reasons. Primarily, it helps you better engage and build trust with your audience and new potential customers while also being an essential part of SEO at a lower cost than traditional marketing. 

Studies have shown that almost two-thirds of consumers feel positive about a brand after reading an educational article published by that brand, while even more find the brand helpful after reading a piece of its written content. Just put yourself in the shoes of a consumer — would you rather read informative content or be bombarded with ads?

Another critical aspect of content marketing is that it works powerfully in combination with search engine optimization (SEO). The better your content is optimized, the more visible it will be in search engines. If your content is organic and contains relevant keywords for a given search topic, it will generate more leads.

Focusing on content also makes sense from an investment angle. Content marketing costs less than traditional marketing and has a higher return on investment. Companies that use content marketing are more visible on Google, get more website visitors, and earn more inbound links.

How to Start Using Content Marketing?

Before you start implementing the best practices for content marketing, you must define your marketing objectives and find your target audience. You must ask yourself for whom this content is intended, their needs, and the solutions you offer.

From there, decide what channels will be the most effective for creating your content, like blogs, social media, YouTube, or something else. While we did say that content marketing costs less than traditional marketing, it still has a price, so you also must decide on your budget.

Once you figure all that out, you can hire a digital marketing agency to produce an SEO analysis and content plan for you and deliver high-quality pieces that you can publish.

Best Practices for Content Marketing in 2023

Originality and Value-Driven Content

SEO practices have changed significantly over the past few years, mainly for the better. People are now spending less time wandering around Google looking for a particular answer, and this has a lot to do with the improvement of the overall logic of search engines. 

Previously, content marketing strategies heavily relied on keyword-based practices in which filling your pages with relevant words and tags was enough to “trick” the search engines into placing your content near the top of the SERPs.

However, it has become harder to fool search engines as they’ve become better at recognizing what matters to readers. They value relevant, original, and high-quality content over mediocre keyword-stuffed pieces. 

This means your approach to writing your content needs to change as well, but it doesn’t necessarily make things harder. Instead of writing for search engines and puzzling around awkward keyword placement, your content now has more room to be natural and engaging.

The best practice for content marketing today is to post the most relevant and resourceful content possible and let the search engine do the rest. Of course, keywords still matter, so proper keyword research remains an integral part of any content marketing strategy.

AI Content

AI can now draw, play poker, write computer code, and do all sorts of things once unimaginable for a machine. Of course, it can also create content, but is using AI really the best practice for content marketing today?

AI writing tools definitely make sense from a business perspective. They help create new or polish existing content in less time and at a much lower cost. However, language is a very complex thing, and while current AI technology does a pretty good job of figuring it out, it’s far from perfect. 

That’s why it’s best to find some middle ground, where you’ll use AI for some portions of your content and let human writers handle the rest. So, while you shouldn’t entirely rely on AI for content creation (at least not yet), it can serve as a helping tool.

High-Level User Experience

Having a good user experience has always been one of the best practices for content marketing, but it’s more important today than ever before. Consumers simply have higher expectations nowadays, so the user experience is just as important as engaging content.

Your content can be very well written and SEO-friendly, but visitors can still run away from your website if your pages load slowly, are not well optimized for smartphones and tablets, contain images of poor quality and placement, and feature eye-straining color schemes and fonts.

If customers notice these flaws, they might consider your business outdated, despite what’s written on the page. Of course, we shouldn’t forget that cohesive, appealing, and value-driven content is also part of a good user experience.


We hope that you found our article about the best practices for content marketing in 2023 helpful and that you’ll start implementing them into your marketing strategy immediately. Today’s businesses rely heavily on digital marketing, and keeping up with the trends in this sphere is crucial for expanding your sphere of influence. 

Your top competitors are already using these practices. Now it’s your turn!


What is the first step when publishing and distributing an article as part of a marketing strategy?

The first thing you must think about is who you are publishing this content for. Once you have a clear picture of your target audience, you need to do a technical SEO analysis and decide on the content length, keywords, potential interlinking opportunities, and more.

How to have effective content marketing?

To do content marketing the right way, you need to assemble a content marketing team or employ a content marketing agency to create a complete content plan for your website and deliver high-quality pieces.

How to improve content marketing?

To improve your content marketing, you must define your goals, develop a sound content plan, and create engaging and value-driven content. Analyze what you’ve done with your content so far and try to improve upon it by looking at the competition, brainstorming new ideas, and potentially employing a professional content marketing agency to help you out.

What are the 5 rules of content marketing?

The five essential components of content marketing are: understanding the target audience, creating a content marketing budget, making a concrete marketing strategy, delivering original and value-driven content, and being consistent.

What are the 4 pillars of content marketing?

A sound marketing plan, relevant and original content, engagement with the target audience, and consistency are the most vital elements of content marketing.

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