Best Content Marketing Courses for Aspiring Content Creators

Best Content Marketing Courses for Aspiring Content Creators

Milica Živić


 min read

Content marketing has become increasingly popular in recent years, but getting into this industry is more complicated than it seems. Aside from having great content marketing ideas, one must possess a particular set of skills to produce compelling content and know how to launch it to earn income.

Although you may self-learn and succeed in this business, signing up for one of the best content marketing courses can help you do it much faster. That’s why we looked up courses that offer tools for creating a winning content strategy, executing a content plan, and measuring its success. The courses we’ll talk about in this article are some of the top content marketing course Google results:

  • Content Marketing — HubSpot Academy
  • Content Marketing Fundamentals Course With Ashley Segura — Semrush Academy
  • Blogging for Business — Ahrefs

Check them out and see which can help accelerate your content marketing career and increase your earning potential.

Why Should You Enroll in a Content Marketing Course?

A content marketing course can give you the knowledge, skills, and network you need to succeed in this area of expertise. It’ll offer you a solid foundation for working in the industry through valuable lessons and real-life examples. Moreover, the best content marketing courses often attract various content marketing coaching professionals, allowing you to network and make valuable connections with other marketing specialists.

If you’re a beginner, a good content marketing course can put you on the map in the marketing world, provided that you keep your side of the bargain and put in the hours. But even if you already have some experience in the field, an advanced course can take you to the next level. By learning from experts and practicing your skills in a structured environment, you can improve your content marketing results and achieve your marketing goals more effectively.

Where to Find the Best Content Marketing Courses?

Nowadays, most people search for information online when they need it. This tactic won’t disappoint in this case either, and if you google content marketing certification, you’ll find hundreds of courses targeting this niche. Explore popular online learning platforms like Udemy, Coursera, and similar websites for some of the best online content marketing courses. 

If you prefer live content creation courses, your options are numerous. Many universities and professional organizations frequently offer courses on content marketing since the marketing industry has never been more lucrative. Another option includes conferences and workshops where you can benefit from hands-on learning and networking opportunities with content marketing professionals and get the best content marketing certification.

Ultimately, you can apply for internships at marketing agencies and learn content marketing on the spot. Sometimes, these agencies provide content marketing training for their newest members and even offer permanent job positions to the top performers.

Best Content Marketing Courses in 2023

In this digital age, everything is a click away. Various online platforms regularly come up with different-themed courses, which is why you can find plenty of certified tutors who teach the ins and outs of content marketing. 

However, not all content marketing classes deserve your trust, so we scoured the internet and picked the top three most helpful content marketing courses. Find out more about them in the following sections.

Content Marketing Course — HubSpot Academy

If you’re a total novice interested in content marketing but don’t know where to start, HubSpot Academy’s Content Marketing Course may be just what the doctor ordered. This course is designed with content marketing beginners in mind and represents an excellent base for anyone entering this industry.

Main Features

The course consists of 12 lessons explained through 54 videos and lasts close to eight hours. After watching the video material, you can use the study guide to prepare for the exam. Once you successfully pass the exam, you’ll earn content marketing certification free of charge.

Several different instructors will share their knowledge on content marketing throughout the lessons, and you’ll also have 11 quizzes to take. After completion, you should know how to plan and execute a top-scoring content marketing strategy flawlessly.

Pros and Cons


  • This is a great introductory course suitable for beginners.
  • It has been rated by over 100,000 marketers worldwide as one of the best free content marketing courses.
  • Signing up doesn’t require a financial commitment.
  • You’ll get the best content marketing certification from a trusted company.


  • The content is in video form and requires your full attention for the entire time.
  • You must pass the exam before getting the certificate.

Content Marketing Fundamentals Course With Ashley Segura — Semrush Academy

Ashley Segura's Content Marketing Fundamentals Course is perfect for marketing enthusiasts who work in the industry and want to level up their content marketing game. Furthermore, Semrush is a digital marketing giant that has won multiple awards for its SEO software, and Ashley shares some of the company’s most useful SEO tips and tricks through 13 videos.

Main Features

After taking this free content marketing course, you’ll become skillful in researching your audience, creating compelling content, and using it to meet your business objectives. As part of the content marketing course syllabus, trainees will learn the theory behind content marketing and get some practice.

The company has a custom SEO toolkit, and you’ll get to try it during this free content marketing certification course. When you’re done, you’ll understand how search engine optimization works, so you can use that knowledge even on SEO tools other than Semrush.

Pros and Cons


  • You’ll get free Semrush Academy content marketing certification.
  • The course allows you to practice what you learn with the Semrush custom toolkit.
  • You won’t spend any money on this content creator course.
  • You’ll get expert tips from SEO professionals in the last section.


  • You must purchase the Semrush toolkit if you wish to continue using it after the course.
  • Only one instructor teaches the entire course.

Blogging for Business — Ahrefs

With Ahrefs’s Blogging for Business course, intermediate bloggers can turn their writing into a long-term career. The information you get from this package addresses content marketing from a business perspective and doesn’t only talk about becoming a content marketing expert — it shows you how to make a living out of it.

Main Features

Ahrefs offers one of the top content marketing courses online free of charge and hands out over 40 comprehensive video lessons on how to grow organic and consistent traffic. This content marketing training course teaches bloggers how to use SEO and find keywords to attract customers and persuade them to buy a product or service.

You’ll learn how to make your content suitable for link-building and promote it properly. As bonus lessons, there are interviews with three different experts in content marketing — Ramsay Taplin, Noah Kagan, and Bryan Harris. They’ll talk about starting and building your blog, growing your audience, and using strategies that work, so you can finally see your effort pay off.

Pros and Cons


  • This content marketing online course offers valuable information to intermediate content marketers.
  • You’ll learn how to turn your blogging into a successful business and generate income.
  • Some lessons provide advice on link-building strategies and content promotion.
  • The final three videos have guests who’ve already succeeded in this industry and want to share their mastery with trainees.


  • Ahrefs has its own SEO software, which requires a purchase.
  • The course doesn’t offer a content marketing certificate.


Now that you have the best content marketing courses lined up, you can easily pick the one that meets your needs for this point of your career. When choosing a course, consider your goals and what you hope to achieve from the training. Some courses may focus more on strategy, while others may concentrate on the technical aspects of content creation. 

All the courses we picked for you are free, so if you have some extra time, you can take all of them and speed up your content marketing business development.


What should I study for a content marketing career?

Numerous fields of study can help you boost your content marketing career. Marketing Studies are the best option, as they provide the necessary content marketing education for getting started in the marketing industry. Nevertheless, if you’re willing to put in the work, you’ll do just fine with free content marketing courses. Any of those featured in this guide will help you set up a base upon which you can build your content marketing skills.

Where can I study content marketing?

You can either pick a college major related to content marketing or marketing in general or sign up for a content marketing course online. These courses are a great option if you don’t have any starting capital, as you can take many of them for free.

Which marketing course is the best?

Choosing the best marketing course can be a challenge since this isn't a one-size-fits-all category. Our team chose HubSpot Academy’s Content Marketing Course as their first pick since it provides a good base and costs nothing. However, feel free to try some other courses if this one doesn’t live up to your expectations.

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