Best Content Marketing Blogs You Need to Follow in 2023

Learning about content marketing can be incredibly useful for many reasons. You can improve your brand loyalty or boost your overall marketing strategy with the help of content marketing. Moreover, it can help you get into the content marketing business or write better blogs if you’re a copywriter or blog writer. 

Content marketing provides many benefits, and one of the best ways to learn about it is by following and reading the best content marketing blogs. 

With that in mind, we’ve prepared a quick list of some of the most prominent content marketing websites you can check out right now. Before we begin, here’s a brief overview of our top choices:

• Content Marketing Institute Blog
• HubSpot
• MarketingProfs

Why Should You Follow Content Marketing Blogs?

The main reason why reading content marketing websites matters is that you can learn about the industry through them. 

If you’re a content marketing professional or want to boost brand loyalty, finding good content marketing blog examples is crucial. These websites will let you learn about the latest trends, how content marketing works, strategies to use to optimize your digital marketing efforts, and so much more. 

Businesses need this knowledge, as running a blog on your website can be very beneficial. As many as 70% of B2C marketers and 73% of B2B marketers use content marketing in their overall strategies, while 56% of marketers say it’s effective. This is not something you can afford to miss out on. 

If you want to be a content marketing blogger or run a blog in any other niche, learning about the content marketing industry is also highly beneficial as it will help you generate more organic traffic. 

How to Find the Best Content Marketing Blogs on the Web

There’s only one way to find quality blogs for content marketing — looking online. You have to google them and look through lists like this. 

However, another way would be to do your own research. If content marketing interests you, you need to start researching it, and after a while, you’ll begin to find the best blogs on the subject. 

Identifying the top blogs for content creators won’t be a problem, as you’ll eventually start seeing the same names pop up in your research. These will also be the names we recommend, in addition to several others that cover intriguing content marketing blog topics. 

The most relevant ones will appear at the top of the search engine result pages (SERPs) for various keywords, demonstrating their knowledge of content marketing. More often than not, the fact that a blog post appears at the top of the results page for a given keyword means that other high-authority pages refer to it. This further proves the author’s position as an authority on the matter. 

Best Content Marketing Blog Examples for 2023

Let’s take a closer look at a few content marketing blogs we consider the best on the web. We’ll also cover a few honorable mentions that are worth checking out.

Content Marketing Institute Blog

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Content Marketing Institute or CMI, is considered by many to be the world’s leading authority on content marketing, and we do not intend to disagree. There is no denying that the blog is incredibly useful to anyone interested in the subject. 

CMI offers advice from leading content marketers worldwide, provides basic and advanced strategies, explains which metrics to follow, and so much more. The content marketing blog even covers SEO and digital marketing in general. 

The exciting thing is that you’ll find both quick tips and tricks and massive, detailed guides on the blog. Moreover, the site provides various insights into the industry, the latest trends, success stories, case studies, and more. 

We especially like the research they do annually as it offers a wide range of stats and facts you’ll see referenced on hundreds of thousands of pages on the web. The research is conducted by surveying prominent content marketing pros, marketers, and agencies, so it should be your go-to spot to learn the latest trends. 

HubSpot

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HubSpot is primarily known for its customer relationship management (CRM) platform, used by more than 158,000 clients from more than 120 countries. However, the company’s blog is one of the leading resources for inbound marketers and one of the most insightful content marketing blogs on the web. 

It features regular posts on a wide range of topics from the digital marketing world, including SEO, e-commerce, customer service, sales, social media, and many others. Naturally, you’ll find that many posts promote HubSpot’s tools; however, in doing so, the writers demonstrate extraordinary content marketing skills. 

This is not a blog you want to miss, as it will also provide you with interesting insights into the industry with the company’s detailed research, case studies, templates, tested and proven strategies and tips to employ, and much more. 

Plus, HubSpot offers various free tools, videos, guides, podcasts, and other resources that anyone interested in content marketing can utilize.

MarketingProfs

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Led by one of the leading content marketing bloggers and the site’s Chief Content Officer, Ann Handley, MarketingProfs is an excellent resource for all things content marketing. This includes the latest marketing trends and thought leadership. 

MarketingProfs is the best content marketing blog if you’re looking for a diverse range of content, including blogs, infographics, training, videos, and more. It’s all about B2B marketing and as many as 350,000 people, primarily marketers, follow it. This makes it one of the best B2B blogs today. 

The site is more than just a blog, as it has days worth of content for you to read. It is all about education and providing marketers with practical tips and strategies they can employ in their content marketing efforts. 

Moreover, it’s one of the most active digital marketing blogs, with several articles published weekly. 

Honorable Mentions

Here’s a list of a few other content marketing blogs that might interest you, along with a description of what they offer:

• BuzzSumo blog — Content marketing, influencer marketing, tools, and more
• WriterAccess blog — Content strategy tactics and techniques
• The Moz blog — Best for SEO but covers a wide range of content marketing topics
• Copyblogger — Resource for creating great content 
• Ann Handley’s blog — Digital marketing pioneer who also handles content for MarketingProfs
• Optimizely — Content and digital experience management
• OptinMonster — Practical tips on increasing website traffic

Bottom Line

Content marketing is an indelible part of digital marketing today. Learning more about content marketing and getting tips and strategies for using it in campaigns is crucial for any business or entrepreneur, regardless of industry. 

Reading some of the best content marketing blogs will offer insight and prove priceless for any marketer or content marketing professional. Make sure to follow some of them regularly to stay on top of the latest trends and improve your marketing game.

FAQ

What blogs are good examples of great content marketing?

Some of the best content marketing blogs and websites that display good content marketing skills include The Content Marketing Institute blog (CMI), BuzzSumo, Neil Patel’s blog, HubSpot, CMO by Adobe, MOZ, Copyblogger, eMarketer, OptinMonster, Semrush, Rock Content, and Unbounce, among others. 

How do you blog about content marketing?

Expertise in content marketing or at least a working knowledge of it is necessary to effectively write about the topic and offer something unique to your readers. Naturally, you’ll still need to conduct research to see what’s worth talking about, which keywords to rank for, and more. 

What do blogs mean in content marketing?

Blogs are an inherent part of every content marketing strategy. They are used to communicate with vast numbers of potential and existing customers and to address individual needs and interests. Overall, they help a business improve brand loyalty, generate organic traffic, build domain authority, and so on. 

How do I start a content marketing blog?

The first step is to define your goals. Then you need to research your target market. After that, you should develop your first topic ideas and explore the keywords you want to rank for. Once you have these, you can build your content calendar and start writing.